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Investment Intelligence rebrands as Sybenetix to drive Enterprise Behavioural Analytics category

From Wednesday 28th January 2015 Investment Intelligence has rebranded as Sybenetix to align the company more closely with the Enterprise Behavioural Analytics category and drive growth, leveraging its pioneering work with leading hedge funds, banks and asset managers.

Sybenetix is short for Systematic Behavioural Enterprise Analytics; this reflects the company’s core behavioural analytics technology and expertise, which is deployed through Edge performance management and Compass conduct management solutions.

Enterprise Behavioural Analytics enables the systematic management of behaviour and its impact across the enterprise’s operations and culture. Investment Intelligence started the development of this category in 2009. Since then a growing number of financial institutions have worked with the company to implement the core EBA System using its behavioural algorithms and decision support tools.

“We’ve spent time with our customers developing proprietary analytics, applying behaviour impact expertise and deep industry knowledge to solve some of the hardest problems in behavioural finance,” explains CEO, Taras Chaban. “We’re receiving unprecedented interest from further market leaders that will enable us to accelerate the strategic impact and scalability of our core System and solutions. The new Sybenetix name and branding supports our fast-growth plans for the EBA category within financial services and positions us to help transform performance and reputation management in other industries in the future.