Over 600 global regulators and policy makers at IOSCO 2015 heard how Sybenetix’s financial innovation is enabling new levels of transparency into individual investment behaviour, which is helping to bring about cultural change in conduct management.
Chief Behavioural Scientist, Wendy Jephson, featured as one of five global-best practice examples of financial innovation discussed at the conference which examined trends in products and technology and what these mean for firms, consumers and the future of financial regulation.
Appearing in a video to the conference, Wendy Jephson explained how behavioural analytics applied to every trade is enabling unusual behaviour and suspicious activities to be identified to reveal previously unseen investment behaviour. Sybenetix’s system deconstructs the complexity of each trade bringing new levels or personalised intelligence into trading behaviour that is increasing professional accountability and enabling regulators to become aware of new levels of transparency.
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